Product Design
Experience in UX/UI product design, developing digital products from concept to interface implementation. Focused on usability, visual systems, and cohesive user experiences.
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Creative IA
A space for AI-driven visual concepts and digital experimentation, where creative direction and visual design meet design thinking and artificial intelligence.
Creativity
AI-augmented ideation and concept development, blending human creative intuition with generative systems to produce high-quality, unexpected visual directions.
Artificial Intelligence
Strategic integration of AI models into creative workflows — from research and structuring to image, video, and voice generation at production scale.
Design Systems
Scalable and flexible visual systems built for AI-driven production — components, tokens, and patterns that adapt across platforms and creative contexts.
Hi, i'm Sofia Hotz
Visual Communication Designer working at the intersection of AI, branding, and digital product design.
→ talk to me | CV
What i do?
I design creative systems that connect branding, AI production, and digital experiences — from concept and visual direction to scalable workflows and product interfaces.
AI Creative Direction
Tools, Platforms & Projects
Design & Prototyping
Interface design, prototyping, and system building
Figma
Figma Make
Research & Orchestration
Ideation, structured thinking & workflow orchestration
Claude
ChatGPT
Perplexity
Generative AI Production
Generative AI tools for Hyper-realistic video, animation & voice
Nano Banana
Kling
Seedance
VEO
Sora
ElevenLabs
Creative Production
Adobe Creative Suite
Photoshop
Illustrator
After Effects
Premiere
Brand Identity Systems
Brand languages and visual systems
Make AI
Weavy AI
Output
Projects
AI Visual Campaign - Napoli
Brand Identity Systems - Veritran S.A.
AI short film - SmartVista Fraud M. by BPC
Product Design - O-CITY app
Output
